Market Research Executive

Requirements:

• BS degree in Statistics, Marketing or related field
• Proven Market Research Analysis experience with minimum 2 years in FMCG research portfolio
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Strong analytical and critical thinking

Responsibility:

• Collect data on consumers, competitors and the marketplace and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect IT
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties research and implement best practices

Benefits:

• EPF+SOSCO
• Annual Leave + Medical Leave